Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 50 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.

Latest Estate Piece

0.46ct. SI1-F Polar Bear emerald cut diamond $1180.00

e8886 polar bear diamond 0.46ct. emerald cutIn the mid to late 1990s Canadian diamonds started making their way to market. Canada’s premier brand was the Polar Bear diamond. Not only were these diamonds mined in Canada, they were also cut in Yellow Knife North West Territories. The Polar bear cutting factory produced only top quality cut using exclusively good to very good colour and clarity rough diamonds. The formula worked great for years, everyone benefited from the high quality, high standards the brand stood for. The valuable resource employed many from the local communities in the mine and cutting factory. Even the NWT government received revenue from issuing a certificate of authenticity. Each time the Polar Bear logo was laser engraved on a diamond an additional royalty was paid to the government. Early in the new millennia many new Canadian brands appeared that used lower quality rough cut in China, India and other low labour cost regions. An eager public made their choice. They were content with the less expensive, lower quality product. The Polar Bear diamond was doomed. It was only a matter of time before the brand went out of business. Even though the Polar Bear was superior in quality, the small price premium was too much to overcome. This is a familiar story that has been part of Canadian manufacturing history for over 100 years. This diamond was one of the last Polar Bear diamonds Bill Le Boeuf Jewellers sold. It recently was traded in for something new. An emerald cut Canadian diamond is unusual, a Polar Bear emerald cut is truly rare. Weighing 0.46 carats of SI1 clarity with F colour makes it versatile enough for any application. It comes complete with all the original documents from Polar Bear and the Government of North West Territories. A west facing polar bear has been laser engraved into to diamond girdle along with the registered serial number as a permanent reminder of Canada’s first and best diamond brand. Estate priced at $1180.00. Stock #e8886.e8886.2 Polar Bear diamond emerald cut

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Bill Le Boeuf Jewellers have won the Barrie Examiners Best Of Barrie Award for 2014! Thank you to the community for supporting us over the past 50 years.

Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection

Learn About GIA Diamonds

GIA wants you to understand exactly what you're buying when shopping for your diamond.

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