Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.

Latest Estate Piece

Rolex Datejust 1601 golden brown dial black text $11670.00 CAD. e11031

Pretty much any vintage Rolex is a desirable thing. Some of the professional models from the 1960s and 70s have seen their value escalate well into 6 figures for exceptional rare examples. The esteemed Geneva based company’s most popular offering has been somewhat left behind. The Datejust model was introduced in 1945 at the same time Rolex was celebrating their 40th anniversary. It was quite revolutionary for the era being the first chronometer grade automatic winding wristwatch to display the date in a small window on the dial. The name Datejust may seem a bit awkward, but it makes perfect sense given some thought. Most watches slowly turn over the date display starting around 10:00pm taking several hours to fully turn the disc to reveal the day of the month. Rolex produced a quick turn mechanism advancing the date in the blink of an eye within a few minutes of exactly midnight. This seemingly simple process makes the date display absolutely true and “just”, hence the unusual moniker. Modern Rolex production is estimated at around one million watches per year making a contemporary datejust very common. This wasn’t always the case. It took Rolex 60 years to produce the first 1 million watches total production of all models. This example is serial number 1,071,990. After hours of scouring the internet and speaking with various Rolex aficionados no one has seen one like this before. The golden brown dial with black text is a colour combination we’ve never encountered. Occasionally vintage black dials from the period can turn a deep chocolate brown over time but these always have white or gold script lettering. Perhaps this was a silver or champagne dial with black writing that somehow colour shifted to this marvelous hue. If this is the case we can’t find another example anywhere. The luminous tritium plots are mostly intact and the period correct dauphine style hands with rare tapered ramped hour markers are also original. The rest of the watch is pretty much what you’d expect for a watch that was made in the fall of 1964. Wear and tear are appropriate on the case and fluted bezel. We don’t believe the watch has been refinished before. The USA made hollow link jubilee bracelet is showing the expected sag but this style of bracelet was never tight even when brand new. An original fold over buckle closes snuggly with a satisfying click. Powering the watch is a 26 jewel Rolex manufactured calibre 1560 in excellent condition. There is no rotor rash scaring on the plates or case back. We just performed a full mechanical overhaul to the mechanism along with a successful vacuum test for water resistance after installing a new Rolex crystal. When servicing the watch we were carful to maintain the original finish on the case and bracelet. It can be refinished many times but it can only be original once. With pricing of used and estate professional models quickly becoming out of reach for most, vintage Datejusts could be the place to see the next wave of collector interest. Including a 1 year Bill Le Boeuf Jewellers warranty, this curious bit of Rolex history is estate priced at $11670.00 CAD. Stock #e11031.

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Bill Le Boeuf Jewellers have won the Barrie Advance Readers Choice for 2017 as Barrie’s favourite jewellery store!

Bill Le Boeuf Jewellers have won the Barrie Examiners Best Of Barrie Award for 2017! Thank you to the community for supporting us over the past 60 years.

Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection

GIA Four Cs of Diamonds

Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.

Click here