Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.


Latest Vintage Piece

1.45ct. lab-grown emerald & natural diamond (0.15ct. tw.) ring, 3.1gr. 14kt. sz.9. $720.00 CAD. 206-00648

Lab-grown diamonds are still a big deal in the jewellery business. Most people think they are new but the knowledge to create man made diamonds has been around since the 1950s. At the time General Electric was researching the concept and grew some poor quality stones. It took another 60 years for the technology to mature to the point where quality and economics allowed mass production possible. Today you can buy exceptional lab-grown diamonds for well under $300.00 per carat. Indeed the science of synthesizing gems has been around for well over 100 years. Lab-grown rubies and sapphires have been around since the late 1800s. The jewels in your great grandfather’s pocket watch are lab-grown rubies. The jewels in high quality watches are not for decorative purposes, they act as low friction bearings protecting components from wear and tear, but I’m getting off topic. True lab-grown gems are not imitations or fakes, they duplicate the same physical, chemical, and optical properties, as a natural jewel. The distinguishing difference is lab-grown are produced in a controlled laboratory (factory), whereas naturals owe their existence to the randomness of mother natural providing all the ingredients, the environment, plus time, in a rare combinations producing some astonishing gems. Most people know that finding deep green natural emeralds with good clarity and no artificial enhancement is almost impossible, finding one that looks like this lab-grown 1.45 carat example could easily cost $20,000.00 (wholesale). It’s pretty easy to make a case for and understand why lab-grown alternatives are popular options. Our latest estate ring features a classic emerald cut lab-grown emerald measuring 8mm x 6mm showcasing that deep green hue only the finest natural emerald posses. It is surrounded by 14 small single cut natural diamonds of SI-I quality adding some sparkle and contrast to the rectangular halo outline. This ring was crafted from 14 karat yellow gold with white rhodium enhancement in a finger size 9. Having a thin 1.5mm shank we’d suggest leaving it in its current size or making it smaller to maintain strength. The ring is in very good condition and the emerald shows no scratches, chips, or nicks. This classic emerald and diamond dinner ring design is estate priced at $720.00 CAD. Stock #206-00648.

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Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection


GIA Four Cs of Diamonds

Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.

Click here