Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.


Latest Vintage Piece

30″ Gucci link necklace, 21.9 grams, 4.7mm wide, made in Italy. $1,683.00 CAD. 431-00738

Gold is on the move again, hitting an all time high of over $2,100.00 USD per ounce as I write this posting (March 4, 2024). 20 years ago it only cost $400.00 USD. Manufacturing jewellery made from gold is getting more expensive everyday. I would never suggest buying jewellery as an investment but there are much worse things you can do with a little disposable income. Even valued simply as scrap metal this necklace contains close to $1,200.00 CAD in just gold. If gold continues to appreciate in price, this chain will be worth more than you paid for it in just the gold alone!!! If well bought, jewellery appreciates over time. The key is buying it properly from a jeweller who can demonstrate excellent value. If you don’t know jewellery, know your jeweller. We are happy to and encourage our customers to shop all of our jewellery around to make sure our claims of great value are accurate. This chain is a popular Gucci link design made from heavy gauge hollow puffed links. The 4.7mm wide links show no wear throughout the 30 inch total length. It is secured by a heavy duty lobster clasp. This chain is suitable for a man or woman, and can be worn with or without a pendant. We’re not sure who the manufacturer B & M are, but the initials along with Italy have been stamped into the flag spacer link by the clasp. Call around, find out what your local jeweller is asking for 14 karat Italian chain. If you can get it out of them I think you’ll find out they charge close to $140.00 per gram or more. Our price for this Gucci link classic is under $77.00 per gram. Total price $1,683.00 CAD. Stock #431-00738.

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Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection


GIA Four Cs of Diamonds

Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.

Click here