Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.


Latest Vintage Piece

1984 9999 fine gold Canadian Maple Leaf gold coin 1 ounce (Spot +3%). 912-000573

A lot of people have some cash squirreled away for a rainy day. That’s probably a pretty smart thing to do; you never know when you’ll need a little cash. The problem I see with that plan is that inflation will slowly erode the buying power of that cash. This is a true story that happened to us a few year back. A client of ours came in and purchased a nice pair of diamond earrings for his wife. He paid for the purchase with a $1,000.00 bill his father gave him in 1977. His father left it to him with the instructions to, “buy something special for your wife with it”. The diamond earrings he purchased for his wife certainly qualified as special, but what if he just bought some gold with the money and left it alone for the same 47 years. $1,000.00 CAD back in 1977 would have purchased around 7 ounces of gold that today are worth over $22,000.00. We’ll never tell you gold is the best investment you can make but it has historically protected people against the effects of inflation compared to holding on to your cash. Perhaps everyone should hold on to a little gold for a rainy day. You can easily convert your gold to cash when the time comes along. We usually have an ounce or two around here available for purchase. This 1 ounce Canadian Maple Leaf $50.00 (face value) is one of the most popular gold coins in the world, made to a very high 99.99% purity by the Royal Canadian Mint. A gold bullion purchase like this is tax free, no provincial or federal tax is applied to the purchase. The government deems the purchase of bullion as a financial transaction not subject to sales tax. The coin is available for just the value of gold it contains plus 3% ( 5% for credit card purchase). Up to the second gold pricing in most major world currencies can be seen here. Stock #912-00573.

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Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection


GIA Four Cs of Diamonds

Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.

Click here