Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.


Latest Vintage Piece

Rolex Oyster Everest Observatory, 17 jewel calibre 710, 31mm, $4,000.00 CAD. 505-00084

We’ve been selling and servicing pre-owned and vintage Rolex watches since the late 1950s at Bill Le Boeuf Jewellers. Bill Le Boeuf was a certified watchmaker long before he opened his store here on Dunlop Street in DownTown Barrie in 1958. This is the type of Rolex he would have seen as a young man new to industry in the 1940s. Relatively simple, hand wind timekeeping technology like this was pretty much state of the art back then. No automatic winding, no shock protection, seldom a calendar display, or any other complication, and certainly no hardened lab-grown sapphire crystals, or high tech ceramic dials and bezels. A water-resistant stainless case with a threaded crown and case back was considered the latest technology in the 1940s. In the mid 1930s Rolex annual production was only around 20,000 Oyster case watches per year. The brand was quite popular with military personal during World War II. The water tight Oyster case was superior to others when it came to protecting the delicate mechanical internal components. After WWII production started to ramp up as word spread of the durable Rolex Oyster. By the late 1940s production numbers quadrupled and it’s been steady growth ever since. When Rolex decided to make it difficult to track production with the introduction of scrambled serial numbers in 2010 they were manufacturing around 1 million watches per year! This vintage Oyster Everest Observatory dates from 1948 according to its 555,429 serial number. It is a rarely encountered model and showcases an unusual hour hand and with red seconds hand. At first we thought the hour hand was a mismatch to the more traditional minute hand but we found other examples online with the same hand set made from blued steel. The dial features alternating Arabic and hash marks plotting out the hours, while a connected minute track frames the outline. An even parchment patina across the dial appears appropriate for the age, crisp and sharp text leads us to believe this watch is mostly original. Our watchmaker performed a full overhaul to the 17 jewell calibre 710 in July 2025 and has it running great and keeping good time. One thing we couldn’t keep original was the threaded crown. The inner threads were worn out, so we had to replace it with a generic version. The unusual cushion shaped case retains its sharp edges and is also thought to be original, although it does display scuffs and scratches picked up over the last 75 plus years. The plastic crystal shows minor crazing but is still intact. A good quality 18mm Hirsch black leather strap has this watch in ready to wear condition. We are happy to provide the next owner of this watch a complimentary one-year warranty. Estate priced at $4,000.00 CAD. Stock #505-00084.

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Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection


GIA Four Cs of Diamonds

Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.

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