Serving the Barrie and surrounding area for over three generations and counting

Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.

Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.

Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.


Latest Vintage Piece

0.76ct. SI1-HI Canadian “ADURA” radiant cut diamond ring, 2.9gr. 18kt. $1,855.00 CAD. 101-00526

A radiant cut is basically a square princess cut diamond with the corners cut off. This greatly reduces the chances of chipping one of the pointy corners, at the expense of a the extra weight that gets lost. This is one of the reasons a radiant cut costs a little bit more compared to a square princess cut. The truncated corners also allow for a much more discreet sized/shaped prong. It’s a wonder we don’t see as many radiant cuts as we do princess cuts. This ring is the popular Lucida style setting with its trademark crossover gallery claws. The example is notable because the shank is quite thin and delicate at 2.5mm in width. The European bottom is squared off to help keep the ring pointing up. There is a tiny surprise princess cut diamond Gypsy set into one of the bottom corners. The centrepiece is of course the Canadian origin diamond with it’s unique laser etched serial number (ADURA IGI 30059583C). We don’t know much about the ADURA brand except this little snippet we found online “HRA Investments Ltd., has branded a multifaceted princess cut diamond brand called Adura. The Adura diamond, displaying a dazzling 85 facets is issued with a Certificate of Brilliance, illustrating the enhanced light return of every Adura diamond. Sun Gems International, will be the exclusive distributor of the Adura Brand that is marketed in Canada. Adura translates from Latin to “light on fire” which fits this diamond to a ‘T’. Feel free to dive in that rabbit hole and let us know you found out about this specialty cut diamond. What we do know is it sparkles much better than most radiant cut diamonds as the cutting geometry is excellent, unlike most generic square cuts. The ring measures a size 6 1/2 and can easily be adjusted up or down. The diamond itself is calculated to weigh 0.76 carats of SI1 clarity with an H/I colour. This unique diamond solitaire is estate priced at $1,855.00 CAD. Stock #101-00526.

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Estate Pieces Wanted

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.

view our current estate collection


GIA Four Cs of Diamonds

Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.

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