feature


October 1, 2015

All in sterling silver in stock school rings $50.00 each.

School ringsIf you wanted one then and didn’t have the money to get one, now’s your chance. Perhaps you have a daughter or son in a local Barrie high school right now. This is an incredible opportunity to bring back some fond memories, commemorate a graduation or just provide some motivation at the start of another school year. A little school spirit goes a long way in helping to obtain a well rounded high school experience. All our sterling silver high school rings are on sale until the end of October for just $50.00 each. Included in this sale are rings from Eastview, Innisdale, St. Peter’s, North and Central. We even have some really cool vintage enamel designs.North school ring All these rings are brand new and are made in Canada. Many different styles available. Any design men’s or ladies are all priced at only $50.00. Sale ends October 31st. Sizing and alterations if required are extra.School ring Le Bling


September 1, 2015

Jewellery cleaner $1.00 per bottle! Only until September 30th.

September Le Bling jewellery cleanerGo back to school or get back into your routine with shiny sparkling clean jewellery. Until the end of the month our specially formulated jewellery cleaner is on sale for only $1.00 per bottle. Limit 2 per customer while supplies last. Jewellery can only look its best when clean. This easy to use solution makes keeping your jewellery clean a simple process. Just drop your rings, bracelets and earrings into the cleaner for a few minutes, remove and rinse under warm water. That’s it. For jewellery that hasn’t been cleaned in a long time you may have to leave items in the cleaner for several hours to loosen all the accumulated dirt. A plastic basket and fine brush make cleaning your jewellery easy and fun.001 Once you see the difference a simple cleaning makes you’ll enjoy your jewellery like the day you received it. Just like a freshly cleaned car, sparkling clean jewellery just puts you in a better mood. As always we never charge our customers to professionally ultrasonically clean their jewellery in the store, but this quick and easy formula makes doing it at home almost as easy. Just remember to keep the lid tightly closed at all times. The aqueous ammonia component will evaporate away quickly if the lid of off and the cleaner will become far less effective. We have hundreds of bottles in stock but get one while they last until the end of September for only $1.00 per bottle. Limit of 2 per customer. Get one for yourself and one for a friend.


August 1, 2015

Just the gold value plus 10% on ALL rope style chains.

e9051 19 karat rope chainFor the month of August our entire inventory of rope style necklaces will by priced at only the gold value plus 10%. This represents a huge saving off the regular new price and even our best estate price. In fact at only 10% over the gold value it’s WAAAAAAAAY below the wholesale cost.e6277 rope chain  We’ve all heard of huge discounts with outrageous claims of 50, 60, 70% off or maybe ever more. Where does this insanity end. Do people really believe all this. Well, at Bill Le Boeuf Jewellers we respect our clients and customers too much for such tactics. Instead of a fictitious misleading discount we’re giving you something you can actually understand. Just take the value of gold and add 10%.e7600 rope chain 63gr. No extra charges for manufacturing, import duties, or shipping. You also get some fine silver in the form of alloy for free. Here’s an example of the incredible value. At todays gold price ($1432.00 per oz. CAD) a brand new 10 karat chain weighing 10 grams could typically sell at a competitive jeweller for around $500.00. Until the end of August this same chain is on sale at Bill Le Boeuf Jewellers for just $211.04. We simply have too much inventory of rope chain.Rope chain promo August 2015 Our renovation is nearing completion and the bills are rolling in. All rope chain, new or estate, NO exceptions, if it’s in stock it’s priced at only slightly more than what we can sell it for recycling. This is truly a “Le Bling” opportunity. No lay-a-ways please. Wholesale orders are welcomed. e9021 rope necklace     SALE ENDS AUGUST 31st.


July 1, 2015

TW STEEL watches 60% OFF!

T.W. Steel saleFor July Bill Le Boeuf Jewellers is having a giant sale on our biggest watch brand. Literally, they’re our largest watches. TW STEEL watches have become known for their large oversized cases ranging from 37mm to 50mm diameter. The big and bold designs appeal to both men and women who value watches for more than just a tool to tell time. These watches are jewellery that tell time and make a statement. All TW STEEL watches are made from high quality stainless steel with a variety of finishes from black PVD to rose gold and the traditional brushed or polished stainless steel. We have many in stock starting at only $170.00 for stainless steel on leather strap.T.W. Steel watches If you love watches and are looking for a fun reliable watch with a modern trend setting look you have got to come in and see the TW STEEL line up. “TW STEEL Big in Oversized Watches”. Sale on until July 31st 2015. Visit www.twsteel.com for more information on these watches.T.W. Steel


June 1, 2015

Canadian made 14 karat diamond set infinity ring $549.00.

Invinity ring D16110Many Canadian manufactures have left Canada in pursuit of lower cost operations in far off corners of the world. While the era of large industrial scale factories in Canada may have come and gone we can still compete with anyone in the world when it comes to high quality jewellery. Popular styles like this infinity ring design have been copied by plenty of companies. Some are good, most are not. Few can compete with this design in overall value. 2.3 grams of 14 karat white gold for less than others charge for only 10 karat. 33 hand selected high quality VS-FG diamonds (20ct. total weight) when most use I1-IJ at best if you’re lucky. Workmanship and assembly are very important when it comes to the longevity of jewellery. The low profile of this design and four hand pulled claws on each diamond guarantee the small diamonds will stay put. Finally the uniform shank width of 2.75mm with solid shoulders are another indication of quality construction.D16110 Diamond infinity ring While $549.00 may not be the cheapest infinity ring design you see, we think you’ll not find a better value ANYWHERE. “Le Bling” priced until the end of June at $549.00. Limited quantity available. Stock #D16110.D16110 Infinity ring


May 1, 2015

Free ring refinishing

The month of May has one very important date that everyone should be aware of and observe. May 10th is Mother’s Day. A date to recognize all the things they do for you. Another important date for many married couples is a wedding anniversary. Our Le Bling offer for May is a FREE ring refinishing for everyone (not just mothers and the married). This would make a great gesture for Mom along with a little card, breakfast in bed or a special little gift for her. Maybe even a great big diamond ring is in order (I’m just saying). Over time even the most careful person will get a ring a little scratched up, maybe a bit tarnished and dirt always seams to accumulate. Even a simple yellow gold wedding ring responds great to a full refinishing. Have a look at these before and after pictures of a 14 karat yellow gold wedding ring that has been worn for many years, day in and day out.le bling may after le bling may beforeA professional refinishing will have you looking like a newly wed in no time. A complimentary check up on the overall condition of your ring will also be preformed before it is cleaned and polished. Take advantage of this excellent opportunity to make sure all the claws are still in good condition, confirming your precious stones are safe and secure. It’s not unusual for us to see a diamond (especially the small ones) only being held in place by dirt. The full spa treatment for your ring is usually a $10.00 service, but for the month of May it is 100% complimentary, FREEEEEEEE. Any ring, big or small, gold or silver, with or without gems. This same day Le Bling feature is limited to one ring per customer until the end of the month. Bring in a friend or two with their ring to restore the sparkle and shine that have been lost over time to patina and dirt. Additional rings can be refinished for half price ($5.00 each) until month end.


March 1, 2015

RENOVATION SALE all giftware 50% and NO HST no exceptions.

It’s been a long time coming but March 2nd the hammers will fly. For the first time since 1971 a major renovation will start at Bill Le Boeuf Jewellers and we need to make room. Our entire collection of English manufactured Royal Doulton, Swarovski jewellery and figurines are 50% off and NO tax.SwarovskiDisneySwarovski jewellery Each and every Disney, Lladro and Kaiser figurine are all 1/2 price and NO tax. Every single one of our clocks is also on sale below cost. Even the displays are available. Watches are on sale. Great brands like ESQ by Movado, Tissot, Skagen, T.W. Steel and Pierre Laurent all 50% off and No tax.T.W. SteelPierre Laurant Fixtures and cabinets are going too. As part of our commitment to downtown Barrie and to our historical roots at 52 Dunlop St. West we are investing in our building and our community. Downtown Barrie is looking great with lots of new developments currently on the go and planned for the future. New residential, commercial and professional projects are choosing to make the city of Barrie and downtown their home. If you’re new to Barrie or have lived here your entire life come downtown to experience the finest restaurants, retail shops and services available, along with the unique character no big box or mall could ever hope to recreate. In 1971 my father doubled the size of his small jewellery shop at 52 Dunlop St. West to the store a generation or two of customers have come to know. A 1971 newspaper clipping from the Barrie banner shows a 43 year old Bill Le Boeuf in front of the antique burled maple display unit that was preserved during his big renovation.Bill Le Boeuf 1971 Today 44 years later the time has come to renovate our location once again but maintain the traditions of service and value my father started in 1958. Come in, but excuse the mess, watch our transformation, have some fun, find something you like and let’s make a deal. We are changing our look but the feel of our store and the antique maple display are staying. Some things change but some things stay the same.

Thank you.

Adam Le Boeuf


January 1, 2015

EXTENDED until February 28th. Canadian 14 and 22 karat gold coins scrap value -10%

Canadian gold coinsWe have extended our Canadian gold coin promotion until the end of February. 2015 started off with gold priced at $1381.00 per ounce CDN. As I write this update 31 days later gold is now priced up 18% to $1634.00, not a bad return for 1 month. I bet you wished you had taken advantage of this offer now. The Canadian dollar has fallen along with the price of oil but gold just finished one of its best months in a long time. What’s the future for gold pricing? It’s hard to say but buying gold coins at 10% under scrap value is a rare opportunity. Everyone should own a little gold as a portion of their investments. The trend looks good for gold and these coins might prove a wise investment decision. Plus they are just cool objects to have and talk about. 2014 was a very good year for Bill Le Boeuf Jewellers. Maybe a little too good in in certain categories. We are holding a little more gold than we need in the form of 14 karat and 22 karat Canadian coins. Our extended January/February “Le Bling” feature is an unheard of 10% discount on all of our 1/4 oz. and 1/2 oz. Canadian gold coins. The Royal Canadian mint is known around the world for producing some of the highest quality coins in bullion form of pure gold, silver plus alloyed coins like these in 14 and 22 karat. This feature is not limited to one per person, buy one or buy them all it doesn’t matter. Pick the prettiest, the oldest or the one from your birth year. They make a great gift for the difficult to buy for. We have 1967 centennial coins, Olympic coins, QE II jubilee, Canada goose coins etc.Centenial gold coindCanada goose coin These gold coins range from 58.3% to 91.6% pure (14 and 22 karat). The other metal mixed in with the coins is pure silver and you get that for free. In over 50 years we have never offered gold coins for less than the actual gold value they contain. Consider that statement one more time. We are selling gold coins for less than the actual gold value. There is no catch, scrap price less 10% and you get the pure silver alloy for free. The price of these coins changes every minute. If you want to know the current price of gold in every major world currency click on Kitco, you will find precious metal prices and more here. Our offer of scrap value less 10% is limited to cash or debit purchases only. Most coins are in excellent condition with some still in there original collector boxes.Olympic gold coin


December 1, 2014

Custom 14kt white gold diamond hoop earrings 30% off.

diamond hoop earringsA little while ago an opportunity presented itself to buy a parcel of around 10.00 carats of the prettiest single cut diamonds I have ever seen. The quality was high VS to SI clarity, the colour was really good ranging from F to H and the size was quite large at 0.02 carats each. Despite the name, these round single cut diamonds do not just have a single facet but have in fact a full 17. This type of faceting pattern is not often encountered and seldom used today. Most modern diamonds, even as small a 0.005 carats are cut with the 57 facet modern brilliant cut pattern. While there is no doubt the brilliant cut is more flattering to larger diamonds, I think high quality small diamonds look much better when they are the single cut design. Even Rolex still use single cut diamonds on the dials of their watches and no one would argue that they look great. We decided to use the roughly 500 little diamonds in some custom hoop earrings. Not just the basic channel set across the front style but a full treatment of diamonds running around the entire earring. Across the outside front and around the inside back giving a full display of sparkle.diamond hoops Each diamond is hand set in 14 karat white gold with a brilliant white polished rhodium finish. Available in 3.0cm, 4.0cm and 5.0cm sizes containing 0.85 carats to 1.50 carats of diamonds. These earrings are not the light weight mass produced type you’ll find at the local chain jewellery store. They weigh in at 9 grams to over 16 grams per pair and have been made to the highest of standards. For December these earrings are on sale for 30% off our already hard to beat pricing policy. Prices starting at only $1470.00 per pair. Price only offered to our customers who mention this “Le Bling” December promotion.custom hoop earrings


November 1, 2014

Mother & child diamond pendant $155.00

mother and child pendantNovember 1st marks Bill Le Boeuf Jewellers 56th anniversary. Over the last 1/2 century many things have changed around here but many have stayed the same. The same Le Boeuf family ownership, the same storied address at 52 Dunlop St. West, even our phone number hasn’t changed in all those years. Over the years our company has developed many strong connections with manufactures and trade associations going back to our earliest days. The Canadian Jewellery Group is an organization of independent jewellery stores numbering well over 100. The large membership number means excellent buying power. Working together with our suppliers we can offer fantastic values on some very appealing jewellery items. Our November showcase item is this Mother & Child diamond pendant. The pendant is crafted using only certified Canadian 10 karat white gold. A classic heart shaped outline depicts a mother and child silhouette highlighted with 10 small diamonds. The pendant is suspended with an 18 inch Italian made box link necklace also made from Canadian gold.  The pendant measures approximately 16mm x 16mm with a finished weight of 2.6 grams. This pendant would normally sell for $300.00 or more. Our strong group buying power has enabled us to offer this pendant for only $155.00. Mother and child diamond pendantThere is no love stronger than that of a mother and child. Imagine the reaction you’ll receive when she is presented with this gift. I can’t think of an item we could offer with a bigger tear coefficient than this. We have a limited number of the Mother & Child pendants in stock for $155.00. This item is only being offered to our “Le Bling” online readers, so mention you  saw the pendant online to receive it for only $155.00. It comes boxed and giftwrapped in the traditional Bill Le Boeuf blue velvet and satin box.mother and child pendant


September 1, 2014

Swarovski retired, estate figurines and jewellery ALL 50% OFF

Swarovski dogOne of the most popular brand names in the jewellery business has got to be Swarovski. They supply many different manufacturers with tiny coloured and clear sparkling crystals for decorating all manor of jewellery, fashion accessories, watches, eye glasses, cell phone cases etc.Swarovski heart pendant The Austrian company is well over 100 years old and really is the only name that counts when it comes to crystals and crystal figurines. Like every manufacturer they are continuously adding new selections and retiring others. We have over 100 retired and estate figurines plus 100s of retired jewellery selections all on sale at 50% off.Swarovski If your familiar with the brand you know it does not go on sale too often and virtually never at 1/2 price. Once they are gone that’s it. Come in today and see  the large selection we have.Swarovski jewellery


August 1, 2014

EQS Movado watches all 50% off

001 ESQ displayIt might be a little bit early but how about a new stylist back to school ESQ watch by Movado to get you there on time. All of our ESQ watches will be half price for the month of August. These are all brand new current models with the full 2 year factory warranty. The Swiss made brand has been a top choice in Canada since the line was introduced around 25 years ago. If your 40 or older you can likely recall their memorable TV advertising campaign with popular celebrities and athletes of the time giving their name followed by emphasising the word “ESQUIRE”. Well a couple decades later the full brand name has been shortened to just ESQ but the quality and design are all still there.002 Esquire watch These watches are all stainless steel and feature a precision Swiss quartz movement. From dressy to sporty with a strong bias to fashionable design ESQ has got you covered. This is a great opportunity to pick one or two up at an unbelievable price. The suggested retail prices start at $250.00 now on sale from only $125.00. This sale will not be repeated. Applies to in stock models only.003 ESQ watch


November 1, 2013

55th Anniversary Estate Sale

Bill Le Boeuf 1959 Orig store frontToday begins our 56th year in downtown Barrie. November 1st 1958 a 30 year old Bill Le Boeuf opened the doors of Le Boeuf Jewellers to a much smaller city of just over 20000 people. 55 years later this morning at 9:30am I’ll open the doors with a tremendous sense of pride. Not many businesses can boast the kind of history we can. For over half a century 52 Dunlop Street West has been my families home away from home and continues to be a familiar landmark for our downtown community. To mark our anniversary we are having our biggest sale ever. This is an inventory clearance event that shouldn’t be missed. ALL giftware items will be 50% off. All Royal Doulton, Lladro, Disney, retired Swarovski figurines and rare Swarovski collector society pieces are 1/2 price. All clocks, Tissot and Skagen watches 50% off. Even our entire collection of retired Swarovski jewellery  will be marked down to our cost or below. The storewide event continues on everything in stock. Take an extra 10% off our entire estate jewellery and diamond collections when making a cash or debit card purchase. This big event is taking place to make some room for our upcoming renovations in 2014. We are committed to downtown Barrie and hope to be here for generations to come. The gift giving season is coming fast don’t wait another half century for Bill Le Boeuf Jewellers to have another event like this.Adam Le Boeuf 2013 store front


August 1, 2013

0.60ct. Natural Fancy Brownish Pink Diamond GIA cert. $4375.00

Unique and rare are words often used to describe high quality jewellery. However when you’re talking about natural coloured diamonds rare doesn’t even come close to expressing just how uncommon this variety of diamond is. Most people have seen a few natural brown or even yellow diamonds of various qualities but I would bet very few have seen a natural pink diamond. This diamond weighs 0.60 carats of I1 clarity, very good cut and has been certified natural colour from the Gemological Institute of America. See the report at www.gia.edu click on grading and analysis (report number 1152307306). Diamonds of this colour can sell for well over $50000.00 in 1.00 carat sizes if you can find one. We just set the pink gem in the pictured 14 karat white gold American made halo setting containing 23 tiny white diamonds. This piece is not replaceable, in over half a century in the jewellery business we have never offered a natural pink diamond like this. The unique combination of brilliance and sparkle only a diamond produces is impossible to capture in a couple photographs. Even if you have no interest in purchasing this piece of jewellery please come in and have a look at it. You may never have an opportunity to see another. Priced complete at $4375.00 until August 31st.

SOLD


May 1, 2013

Ontario Diamonds 1.04ct. $4599.99 & 1.17ct. $4999.00

Historically diamonds have come from far off exotic locations like Africa, Russia and Australia. Most people know that for the last 15 years or so Canada has been producing some of the worlds best diamonds. The majority of these have been coming from the extreme conditions found in the North West Territories. This pair of solitaires come from a little closer to home in Ontario. Yes Ontario is the nations newest diamond producer. The Victor diamond mine is located in the James Bay low lands approximately 900 km north west of Toronto. The two diamonds shown here are both of I1-I quality and are certified by the American Gem Society. The AGS certificates can be viewed at http://www.agslab.com/verify_diamond_grading_report.php with the certificate numbers of 104063453033 and 104063873014. These diamonds have been expertly cut in Sudbury Ontario making these little gems truly made in Canada. They were just set yesterday in two of our most popular 14 karat white gold settings, also Canadian made. They have been registered with the Ontario government and laser engraved with a specific serial number and trillium logo. They are great value each priced under $5000.00 including free sizing.